Know your customers

Use powerful AI to manage feedback, customer interviews and product strategy.

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Seamless integration.

AI magic, directly in Orbit. No need to jump back and forth between apps.

Connect your data.

Gather insights from the tools you already use.

Share with your team.

Effortlessly distribute the latest insights among your team members.

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Know your product

“How can we manage our product feedback?”

As a product leader, you want to make sure that the hidden insights in your product feedback are uncovered and not ignored. Building great products relies on the voice of the customer, and those important insights can live in support tools, Slack channels and your CRM.

1

Start by connecting the tools you already use and centralize insights in Orbit.

2

You can filter and organize feedback by customer, persona, labels  and more.

3

Rather than go through each feedback item individually. Let’s use Ai to take a look at common themes from all of the feedback you have collected automatically. Let’s take a look over the last 3 months.

4

Some feedback is worth exploring further, however longer notes and conversations can mean it takes time to understand the core problem. We can summarize longer pieces of feedback.

5

Let’s tag important insights with the product opportunities we are already working on. We can connect insights to our roadmap, opportunity solution tree or share them directly with our team.

The Orbit feedback section showing a few feedback items. The selected feedback is titled "Meeting scheduling". The Orbit feedback section showing a few feedback items. In this image for step 1, the integrations next to each feedback card is highlighted.The Orbit feedback section showing a few feedback items. In this image for step 2, the customer Nike is highlighted for each feedback item. The Orbit feedback section showing a few feedback items. In this image for step 3, the conversation AI modal is open. In this modal we can see a conversation between the user and the AI. The conversation is about getting highlights from the last 3 months of feedback.The Orbit feedback section showing a few feedback items. In this image for step 4, the feedback summary produced by AI is highlighted. The Orbit feedback section showing a few feedback items. In this image for step 5, the feedback's insights are highlighted.

Connect your insights to your strategy

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Connect to your strategy

Link customer insights to your roadmap, or visualize opportunities and solutions on tree maps.

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Create virtual personas

Create, update and share personas created automatically from your customer research.

Work with the tools you already use

Orbit fits in your existing workflow. Work faster, ditch spreadsheets and keep connected to customers.

Explore Orbit integrations
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Voice of the customer
Connect your apps to bring customer conversations, surveys, feedback, and the rest of your customer data into your Orbit workspace.
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Project tracking and delivery
Connect to the delivery and project tracking tools you already use.
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Focus on what matters

“How can we get value from our customer interviews?”

Customer interviews are important. They help build empathy and keep your team close to customer problems. Get value from those customer interviews fast, uncover hidden insights, and share the most important highlights with your team.

1

Upload, transcribe and manage customer interviews from a central workspace. This saves hours of time and makes it easy to organize and filter interviews based on personas, customers and more.

2

Rather than sifting through long interview transcripts, use AI to quickly uncover key facts, impactful quotes and product opportunities.

3

Keep your team in the loop and share what matters. Use Slack, email or links to share important highlights, interview summaries and key facts with the rest of your organization.

4

Make the most of your customer data.  Use conversational AI to uncover themes, pain points and customer problems from customer interviews and  product feedback.  Share valuable customer insights with your team in seconds.

The Orbit interviews section showing a few interview items on the left sidemenu. The main interview selected is titled "User interview - Jenny". A transcript for the interview is also show below the interview video. The Orbit interviews section showing a few interview items on the left sidemenu. The main interview selected is titled "User interview - Jenny". In this image for step 1, the properties such as customer, labels and persona are highlighted.The Orbit interviews section showing a few interview items on the left sidemenu. The main interview selected is titled "User interview - Jenny". In this image for step 2, the transcript summary and highlights, provided by AI, are highlighted. The Orbit feedback section showing a few feedback items. In this image for step 5, the feedback's insights are highlighted.The Orbit interviews section showing a few interview items on the left sidemenu. The main interview selected is titled "User interview - Jenny". In this image for step 4, the conversational AI modal is open. The modal contains a conversation between the user and the AI. The conversation is about customer pain points and digging more into the billing and payment issues.

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We put security at the centre of everything we do. We're on your side.
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The future has arrived.

Start using AI to understand your customers, build better products and outclass your competition.

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