Explore the benefits of outcome-based roadmaps, the key elements involved, and how to create an effective roadmap that drives success.
April 7, 2023
Put customer conversations at the center of your product work.
March 6, 2023
Engagement with customers is about both solving problems as they arise, and discovering new opportunities. Both come from a deep understanding of customer behavior.
February 14, 2023
We are thrilled to announce the launch of our latest feature: Product Feedback!
January 30, 2023
It's essential for product managers to stay up-to-date on the latest trends and best practices in the field. In this blog post, we've compiled a list of the top product management blogs that will help you do just that.
January 23, 2023
In this article, we'll explore how to create personas from customer interviews, and how to focus questions during user research to gain a deeper understanding of these personas.
January 16, 2023
A prototype serves as a visual representation of the product, allowing the team to discuss and align on functionality and design. This is more effective than engineers relying on long requirements documents.
January 9, 2023
Priscilla Anais is Associate Vice President of Product at Indonesian marketplace giant, Tokopedia. Today we discussed bottom-up innovation, user behaviour and balancing business and product objectives across one of the most exciting tech unicorns in Southeast Asia.
January 6, 2023
From stakeholders, customers, and team members, everyone seems to have an idea for what your product should do next. But are these feature requests really the best way to move your product forward?
December 19, 2022
If you're looking to learn more about user experience research and design, there are many great books available. From classics on usability and interaction design to more recent works on lean and continuous discovery, these books offer valuable insights and practical guidance for anyone working in the field.
December 5, 2022
We sat down and had a conversation with Yetunde Dada, Principal Product Manager at QuantumBlack. We discuss the future of product management within data science, and why it’s essential to have great qualitative insights when working as a technical product manager.
December 1, 2022
A successful outcome for discovery, isn’t about the number of interviews, prototypes tested or anything else related to ‘output’. Success is the extent to which the product team has achieved meaningful progress towards desired outcomes.
November 28, 2022
In this blog post, we'll discuss how to conduct user interviews, how to use the information gathered to identify new product opportunities and the importance of sharing the learnings and insights with the rest of your organization to build a culture of customer centricity
November 14, 2022
Clement Kao is a product manager at Blend, a leading FinTech focused on making consumer finance better for everyone. Today we discussed product discovery, and how the right approach can differ, depending on distribution models and product maturity.
October 12, 2022
Hans Carlson is a Product Manager at MATCHi, an online booking and administration platform for racquet sports. Today we discussed product discovery, and how to build an opportunity solution tree based on existing product research and company objectives.
October 7, 2022