News

March 6, 2023

Introducing Customer Interviews: Go from raw data to insights in minutes.

Introducing Customer Interviews: Go from raw data to insights in minutes.

Sebastian Sas


At Orbit, we believe that real customer needs should be at the center of product development. That's why we're excited to introduce our new customer interviewing feature. Easily upload and transcribe user interviews, discover and tag opportunities and keep it connected to other sources of product feedback.


How does it work? It's simple:


1. Upload Customer Research. With our new interviews feature, you can upload customer research in the form of video or audio files. Whether you have hours of interviews or just a few minutes, you can easily upload them all to Orbit.

2. Transcribe Interviews. Orbit’s powerful and accurate AI transcription helps you transcribe them in just minutes. This means you can quickly and easily search for keywords and phrases, and find the insights you need to inform your product development.


3. Discover opportunities. Discover and link opportunities from your research, and connect them with the rest of your discovery work. This means you can easily see how customer insights fit into the rest of your product work.


4. Connect customer needs to your strategy. Connect customer insights directly to your Opportunity Solution Tree for even more powerful analysis. Make more informed decisions about what features to build and when.


5. Build a Living Insights Hub. Keep everyone in your organization up-to-date with the latest customer insights in a sharable, living repository.


So, what are you waiting for? Level up your product development process today and start including customer interviews in your workflow.


If you have any questions or need help getting started, please don't hesitate to reach out to our team or you can learn more about product feedback here

Stay tuned for more exciting updates and features from us!