New mobile apps to keep an eye on
Auctor purus, aliquet risus tincidunt erat nulla sed quam blandit mattis id gravida elementum, amet id libero nibh urna nisi sit sed. Velit enim at purus arcu sed ac. Viverra maecenas id netus euismod phasellus et tempus rutrum tellus nisi, amet porttitor facilisis aenean faucibus eu nec pellentesque id. Volutpat, pellentesque cursus sit at ut a imperdiet duis turpis duis ultrices gravida at aenean amet mattis sed aliquam augue nisl cras suscipit.
- Commodo scelerisque convallis placerat venenatis et enim ullamcorper eros.
- Proin cursus tellus iaculis arcu quam egestas enim volutpat suspendisse
- Sit enim porttitor vehicula consequat urna, eleifend tincidunt vulputate turpis
What new social media mobile apps are available in 2022?
At elit elementum consectetur interdum venenatis et id vestibulum id imperdiet elit urna sed vulputate bibendum aliquam. Tristique lectus tellus amet, mauris lorem venenatis vulputate morbi condimentum felis et lobortis urna amet odio leo tincidunt semper sed bibendum metus, malesuada scelerisque laoreet risus duis.
Use new social media apps as marketing funnels
Ullamcorper pellentesque a ultrices maecenas fermentum neque eget. Habitant cum esat ornare sed. Tristique semper est diam mattis elit. Viverra adipiscing vulputate nibh neque at. Adipiscing tempus id sed arcu accumsan ullamcorper dignissim pulvinar ullamcorper urna, habitasse. Lectus scelerisque euismod risus tristique nullam elementum diam libero sit sed diam rhoncus, accumsan proin amet eu nunc vel turpis eu orci sit fames.
- Eget velit tristique magna convallis orci pellentesque amet non aenean diam
- Duis vitae a cras morbi volutpat et nunc at accumsan ullamcorper enim
- Neque, amet urna lacus tempor, dolor lorem pulvinar quis lacus adipiscing
- Cursus aliquam pharetra amet vehicula elit lectus vivamus orci morbi sollicitudin
“Sit enim porttitor vehicula consequat urna, eleifend tincidunt vulputate turpis, dignissim pulvinar ullamcorper”
Try out Twitter Spaces or Clubhouse on iPhone
Nisi in sem ipsum fermentum massa quisque cursus risus sociis sit massa suspendisse. Neque vulputate sed purus, dui sit diam praesent ullamcorper at in non dignissim iaculis velit nibh eu vitae. Bibendum euismod ipsum euismod urna vestibulum ut ligula. In faucibus egestas dui integer tempor feugiat lorem venenatis sollicitudin quis ultrices cras feugiat iaculis eget.
Try out Twitter Spaces or Clubhouse on iPhone
Id ac imperdiet est eget justo viverra nunc faucibus tempus tempus porttitor commodo sodales sed tellus eu donec enim. Lectus eu viverra ullamcorper ultricies et lacinia nisl ut at aliquet lacus blandit dui arcu at in id amet orci egestas commodo sagittis in. Vel risus magna nibh elementum pellentesque feugiat netus sit donec tellus nunc gravida feugiat nullam dignissim rutrum lacus felis morbi nisi interdum tincidunt. Vestibulum pellentesque cursus magna pulvinar est at quis nisi nam et sed in hac quis vulputate vitae in et sit. Interdum etiam nulla lorem lorem feugiat cursus etiam massa facilisi ut.
Priscilla Anais is Associate Vice President of Product at Indonesian marketplace giant, Tokopedia. Today we discussed bottom-up innovation, user behaviour and balancing business and product objectives across one of the most exciting tech unicorns in Southeast Asia.
Ben: Thanks for joining us Priscilla. To kick things off, can you tell us about your current role?
Priscilla: I’m currently the Associate Vice President of Product at Tokopedia. I work closely on the content side of our marketplace. That includes managing some of our browsing experience, our Feed and our live shopping and streaming experience, Tokopedia Play, which is really shaping the future of online shopping in Indonesia. I also work closely with several business teams that feed into these product experiences. For our live shopping product, this means partnering with content creators, sellers and brands, all of which are important to bring a great shopping experience to our users.
Ben: You mentioned live shopping and partnering with lots of different people. How do you get the balance right with all of these stakeholders and why is that important?
Priscilla: With a product like live shopping, the content itself is key to a great user experience. Like Netflix or Youtube, in Tokopedia Play, you cannot separate the content from the product.
Having high quality content supply around the clock is an important part of delivering that user experience. Yet, this is by no means a small feat. We need to bring together merchants, brands, and content creators to deliver great live shopping content, which requires a significant amount of business development activity and an education process for the players involved.
At the global level, live shopping is still in its nascent stages. Only China has nailed it so far, and that has come after 7-8 years of nurturing the behaviours required to make it work. On our side of the world, we’re just starting our journey in the last 1-2 years. To make live shopping a mainstream behaviour, our product, design, tech and business teams will need to keep working closely together and enable our content creators, merchants and buyers.
Ben: Building on that, how do you balance business priorities and product decisions? How does it impact innovation more generally?
Priscilla: We always start from our company mission and let that guide us. Our mission is to democratise commerce through technology. We have over 10 million merchants on our platform at the moment and we are constantly thinking about how we can empower every SMEs with our innovation.
From one year to the next it can mean something quite different to live up to our mission. For buyers, it could be about building a sense of trust when transacting online or making the experience more convenient. For sellers, it could be about providing demand analytics for our sellers, or providing Fintech solutions to allow them to manage working capital so that they can grow.
At the moment, there is a focus on helping our sellers to stand out in the market and differentiate their products via live shopping or product reviews. We are a user-centric company, so it is essential to make shopping more engaging and fun for buyers. We are also pushing our experience to become more hyperlocal, which is particularly important for buyers and sellers outside the big cities such as Jakarta.
Bottom-up innovation is important. People who are close to customers and outside of the product team often know a lot more about users and have better insights
Ben: How do you think about bottom-up innovation? How does it factor into Product decisions?
Priscilla: From my experience, bottom-up insights and innovation are essential. People close to customers and outside of the product team often know a lot more about users and can have better insights. We have processes that enable organisational listening and empower our teams to act on critical insights. If we don’t enable that, we are going to lose out on a lot of the innovation that is timely and relevant to the market.
By the same token, we have also learned to stay agile and not to over plan. We can have a strong hypothesis about how the market will behave, but in reality, you can’t predict everything and you need to be quick to respond to user feedback, market events, and catch trends.
Ben: You blog a lot about product management and cover lots of interesting areas within the discipline. What are you particularly passionate about within product management?
Priscilla: I blog in Indonesia because there is a lot of practical knowledge out there that can help product teams maximise their potential. I am particularly passionate about bringing more business mindset into product practice, and introducing product mindset into business practice. There is some understanding and appreciation of the product delivery side and process (e.g sprint planning) in the market, but I want to shed more light into what happens before that and the broader collaboration that is crucial and is often unappreciated.
.jpg)
.png)
